HOLLYAOKS POSTER ANALYSIS

 

 

It is not surprising that Hollyoaks unlike the majority of other soaps uses posters, as it is an unconventional soap; different to other soaps. When analysing the poster i realised that Hollyoaks used the fact that it was different as a highlight for their poster and were proud of that.
The poster is mocking other soaps such as Eastenders and Coronation Street for their emphasis on pubs and perhaps for having a pub as the dominant central meeting point in their soap, through it featuring pubs and drunken people negatively. Hollyoaks is shown in the poster, as not being about drunken people in pubs like other conventional soaps but about young, glamorous, sophisticated characters. And so the image presented is a real one as shown through their annual calendar which features airbrushed, athletic, sexy, well presented characters and the soaps emphasis on student life.
Throughout the whole poster there is a theme of spot the difference almost. This is clever not only because it takes the same format at spot the difference games in magazines, which the young target audience of Hollyoaks will be regularly read and so they will be attracted by this, but also because straight away it represents other soaps negatively whilst appearing positive and better than the rest.
The second image is intended to be everything that Hollyoaks represents, such as glamour, brightness and clever ideas as well as being different. Therefore, straight away when audiences look at the poster they will straight away draw a comparison which will put the second image as a better option. As a result the individual will begin to watch Hollyoaks rather than other soaps because the poster shows them to be not good enough and far less appealing.
It can also be argued that Hollyoaks uses class to appeal to audiences and uses this as one of its criticisms of conventional soaps like Eastenders and Coronation Street. This is because the poster representing Hollyoaks is far better mannered and neatly represented. This is shown through the couple fighting who are shown in the second poster as Latin dancing, and the dog that is urinating on the carpet is shown neatly brushed in pink, eating from its plate.

 

 

 

 

 

LOGO RESEARCH



Image of the globe suggests that the company has an international audience and it is recognised through its font and imagery. The background is simple and central positioning of the logo attracts attention . When this logo is shown before a film there's usually audio in the background which can increase audience's excitement before a film begins.








The logo features a young boy sitting on a crescent moon while fishing.The coloured letters associate the company with films targeted at children , although this isnt always the case. The animation and audio gains audience interest and encourages excitemnt before the film is shown

EXAMPLE OF A TEASER AD CAMPAIGN

THE INBETWEENERS

 



The Inbetweeners is a British sitcom that originally aired on E4 from 2008 to 2010.
The Inbetweeners promotes passive text viewing as it is pure entertainment as the genre of the show is comedy and does not offer information, audiences are also able to personally relate to certain characters in the show, The Inbetweeners represents very common and usually characters that most ordinary people can identify with or have encountered during their school days each character has a different personality e.g. the geek, the idiot, the over confident, and the normal guy

Age is a factor which affect the representation in the show. The show revolves around four 17-18 year old and highlights some of the stereotypes which are often associated with teenagers however this group of boys are different and strive to become stereotypes to fit in.Also since they are 17 they are nearly adults and still trying new things which creates humour through the series when they are in awkward adult situations.
Ethnicity is factor which affects representation of the show .All four of the main characters are white and represents the stereotypical english town , where there are very few other races , however race is played on throughout the series and is used to create humour but also to show how the boys are perceived by other races when they venture out from their home town.
Gender is another factor which affects representation of the show. All of the four main characters are male and this shows the male race as being very diverse and dominant, throughout the series we see how the boys see females as sex objects and this is a main theme which runs throughout the series which often creates humour.
Every episode has a particular significant event and is focused on throughout with it often being resolved at the end . This is where Inbetweeners appeal most because there is always something new but some re-occuring events which adds humour to the programme.

Mode of address

When a film or T.V program is made, then the creators have to think about what the audience wants and how they will react to certain things. The sounds, images, colours and words used in the film or T.V programcan influence the way that people react to the content.Language is a big part of this as different dialects would be dubbed so the content can reach a larger audience than just one language. Not only this, but different modes of address, like certain types of slang can affect who does or doesn’t watch it, as in different places, different types of words would be used and applied, that are different in another place. This would then draw in many different types of people as they can relate to the people in the film with the same mode of address. Colour can affect the way that the audience reacts to what they are watching. Some films add a tint to create a certain type of mood, like The Ring, which is tinted blue to give a cold, creepy feel. Likewise, brightly coloured films, like animations, would attract children as the tone of the film would be friendly and happy. On the other hand, dark and de-saturated films would appeal to an older audience, as the film would include serious and sinister themes.





Gender


Gender is a factor that is taken into account when a media product is made. The world is made up of males and females by born gender, and while this doesn’t necessarily mean that the likes and dislikes are defined by gender, it certainly plays a huge part. “Barbie” is specifically designed for girls in mind, and “Action man” specifically for boys. While this doesn’t limit the other sex children from playing with the toys, the producers of such figures held gender specifically in mind when designing the products. Moving aside from a child perspective, TV Shows that hold to a certain genre will also hold in mind the majority gender that will watch their show. Many women are into romances or comedies, and such programs can hold this in mind and allow references that maybe women will understand more, and males stereo typically like action/adventure TV shows. These are stereotypes, and aren’t necessarily gender bound.



RESEARCH ON DIFFERENT MEDIA TEXTS

HOLLYOAKS

 Hollyoaks is an example of a text which is broadcasted before the watershed .

There are several genre's within this text such as being soap opera, serial, tragedy, comedy and drama. It regularly deals with controversial storylines such as sexual abuse, domestic violence and drugs.

The reason why i am analysing Hollyoaks in my research is because this is the sort of programme i aim to have my coursework like. I watch this programme myself and the reason is because it is entertaining ,has enticing , realisitic storylines and many of the storylines are based around young adults .

Hollyoaks is specifically aimed at young people from the ages of 16-24 .Devised by Phil Redmond, Hollyoaks is an evening weekday soap, lasting for half an hour. It is mostly aimed at young people from the ages of 16-24 however other ages do still watch and enjoy it.Hollyoaks was first broadcasted on the 23rd October 1995, and has attracted an average of 3 million viewers each week. The target audience is young adults from the age of 16-24, who are students of a variety of classes, I know this because when watching the episode there are lots of stories about college life and drinking which people of this age group are familiar to. Everyday student life is being represented in Hollyoaks. The stories and situations vary including bullying, exams, drinking, relationships. The way they have those on screen pop up messages when someone texts is also something that the other soaps don't do so when people see these things they assume it's not for all age groups , and mostly aimed at young people as they text a lot.

The camera work in Hollyoaks gives us the feeling that there is only one camera and that we are watching events as they happen. We can observe from a particular point of view rather than seeing events from different angles. In Hollyoaks there are a lot of over the shoulder shots, this allows us to concentrate on the facial response of one character which we can see, it can also mean that we are identifying with the character whose back we see, as they too would be watching the characters reaction. We normally see characters at the same level; this puts us on a similarity with them.

Some language in Hollyoaks is slang that young people will understand such as "fit" for someone who they think is attractive; or "banter"which describes anything humorous that occurs this language will appeal to young people so they can understand the programme better and be more involved..I feel a good thing about Hollyoaks using trending language is that it will make audience which are a majority of young people feel that it's realistic and fits in with their life . Hollyoaks always starts off with the theme tune so we can recognise that it is about to start and finish, also at the beginning of each episode it starts with waking up  and music playing instead of talking, this is different to other soaps so makes it more personal to the programme and viewers. British people will relate to Hollyoaks much more than American TV programmes such as the O.C as it has the British cultural context and viewers like to see their own country portrayed in a TV programme.
I have researched Hollyoaks because there are many storylines I have seen in this which fit to the teen genre I have picked .

SOME GIRLS

This programme was released in 2012 . Some Girls. It’s equally witty as it is silly and it’s finally filled the gap left when The Inbetweeners finished. Which is why i have picked ths programme , i feel there should be a programme on E4 about the lives of young girls following their life as a student in college to fill the gap that has been left now that The Inbetweeners is gone.
Some girls is about the lives of a group of quirky 16 year old girls who play on the same football team and live on the same inner city estate in London. I've picked this programme to research because its very similar to the way I want my programme to be like and i have watched many episodes of this and enjoyed it . The genre of this is comedy
Throughout the episodes we see them go through the journey of adolescence taking in boys, sex, cliques, teachers , heartbreak and fun.
Some girls is about 4 best friends in south London . Viva is the ambitious girl of the group who narrates each episode-she's the witty one who's determined to go to univerisity and not end up pregnant.Then there’s her three friends Saz who is the brainy asian of the group ; Holli the rough one with aggression issues; and Amber who is the pretty but dim one of the group. It has been described in numerous reviews as a female version of hit comedy series, The Inbetweeners.The Some Girls cast believe they are making a positive difference in showing young women being humorous.It's really important going forward in the world that males and females are equal in all sorts of work, especially on TV and comedy. Comedy is driving that forward, showing that girls are just as funny as boys. They can do just as much.People don't realise that girls are as crude as guys and I think Some Girls brings out the elements that females are not as innocent as everyone portrays especially in the media.
The cast say they can feel like role-models for their young audience and that many of their fans like coming up to them to say which of their friends are like characters in the programme.It allows girls to feel like their irregular, that every girl goes through the same thing and they've got nothing to worry about and every little stress that the girls in Some Girls go through , it's the same stress many other teenage girls are going through right now.
Some may say why do we need another TV show about a group of teenagers. We’ve had Skins, we’ve had The Inbetweeners. It’s not news to anybody these days that growing up is a messy process. Teenagers, TV tells us, like to party. If they’re boys, they’re sex-obsessed and probably kind of gross. If they’re girls, they like to party.Skins showed us that rare wild weekend stretched out over several series, while The Inbetweeners showcased the moments four teenage boys probably wish they could forget, in a Skins-like haze of drink and drugs. And then there was a large gap in the market where the average life of a teenage girl should go which is where Some Girls entered.

PRETTY LITTLE LIARS

The number one show for women aged 12 to 34. The soapy, glamorized murder mystery stars pretty women in their 20s as teenagers who are terrorized by an anonymous, seemingly omnipresent tech maven with an unknown grudge to bear. The show has the elements that have made the genre successful among this demographic: scandal, romance, style, dubious morality, fear of being watched, etc. It's built around the questions of Who is A? And what does A have against these four teenage girls? What I think has made this show successful amongst many females of the age 12-34 is that they get a sense of delight in every secret and lie,bite at each clue that's dangled in front of them, and they are moved by the girls' fear, paranoia, and vulnerability. in my research I found that Pretty Little Liars is the highest-rated scripted series on basic cable for women ages 18-34 and females ages 12-34

Pretty Little Liars also films with desaturation . 

SHERLOCK

Sherlock has desaturated shots when filming .

Not much colour . Mostly blacks, beiges and browns 

BRIEF 1: silver lining productions

For my media coursework I have picked brief 1; Silver Lining Productions which is a multi-media production company. It had had recent television success with fly on the wall documentaries, structured reality programming and fiction products. They have also developed supporting media for their broadcast productions in print, audio and e-media. The company is known for its work in pushing the boundaries of existing formats and so is willing to consider original and creative approaches to existing formats. The programme I am creating will have a target audience similar to E4’s demographic (15-35) and will be suitable for pre-watershed broadcasting. Out of the three given tasks (broadcasting, printing and e-media) for Brief 1 I have chosen to do printing and broadcasting.In my broadcasting I want to create a viral marketing product. For my print work as part of the promotion of the TV programme I will be creating a teaser ad campaign that will be published before broadcast , it will be 3 A4 pages or equivalent to it .


AUDIENCE

I will be researching various different texts like TV dramas and films which are based around young adults . The audience I want for my programme is females aged 13-30. My genre will be teen genre which is targeted at teenagers and young adults in which the plot is based upon the special interests of teenagers, such as coming of age, first love, rebellion, conflict with parents, teen angst or alienation. Often these normally serious subject matters are presented in a glossy or stereotyped way. Some teen dramas/films appeal to young males while others appeal to young females. I aim to appeal my programme towards females.

Teen dramas have soap opera elements, incorporated into them in one or more ongoing story lines spanning several episodes. The young characters must deal with the dramatic ups and downs of their friendships and romances while facing an array of issues which are thought to be typical of adolescence. In this teen genre I will either base my programme around comedy or mystery .

 E4

The E4 logo always appears in Purple and White but in situations

Where colour cannot be used it can appear as mono in Black. The ‘bold keyline’ and ‘E’ of the logo is always white and never transparent.

Who they are ?

E4 is the entertainment destination for a cutting edge young audience. It’s strange and humorous persona and strong branding makes it a massive talking point.In my research i found that E4 has also won channel of the year at The Broadcast Awards in Feb 2011.

E4 is one of the most original digital channels,which has successfully launched mega hits like Skins, The Inbetweeners and Misfits. With loads of Facebook appreciation groups, E4 is here to entertain.

In my reasearch I also found that E4 has an audience of 16-34s and are largely young and upmarket, but they’re also fashion conscious, sociable, connected, heavy internet users, they love going out and tend to use advertising as one of their many information sources. They are also likely to be opinion formers and more likely to talk about brands and convince them to try them out.

In my research I also discovered that E4 had another successful year after it laid claim to outdoing both BBC2 and Channel 5 in the pursuit of viewers from the 16-34 age group.

A record high viewing share of 1.89 per cent was attained in 2013, up 2 per cent from the year previous, the ninth consecutive year the channel has upped its share. This was driven by a marked increase in young adults viewing, which hit 5.09 per cent, a rise of 3 per cent year-on-year.

Success was driven by hit shows The Big Bang Theory, New Girl and How I Met Your Mother, all of which achieved their highest series ratings to date.

Homegrown content also performed well, with Hollyoaks increasing its audience by 21 per cent to reach 0.9m and new drama My Big Fat Diary drawing in 619k.

Jay Hunt, chief creative officer said: “E4’s had a fantastic 2013 and is having a storming start to the New Year with its distinctive mix of the best of American series like Brooklyn Nine-Nine and award winning home grown shows like Made in Chelsea.”

AUDIENCE OF E4

 E4 demographics are:

- under 18  = 63 %

-18-24 = 29%

- 25-34 =5%

- 35-44= 2%

- 45-54 = 1%

-55+  = 0%

   Female= 59%

   Male= 41%

Magazine article

Magazine article which I done with Rachel Ward
http://rachaelwardmedia.blogspot.co.uk/  <<<< her blog

LOGO DESIGNS-SILVER LINING PRODUCTIONS

LOGO REPRESENTATION

Metro Goldwyn Mayer has filmstrips surrounding the lion to with the colours black and gold .  The color gold is the color of success, achievement and triumph. Associated with abundance and prosperity, luxury and quality, prestige and sophistication, value and elegance, the psychology of this color implies affluence, material wealth and extravagance. 

Both the warner brothers and metro goldwyn mayer logos have been updated throughout history since they've started. Warner Bros sometimes change the poplular blue sky background to the background according to the film they've made.

FASHION CAMPAIGN -No. 3

All my fashion campaign photo's has got buildings in the background to represent the city. This photo is an original photo.Me and the grass is from the original photo But from where the grass ends and where the city line starts this where I photoshopped buildings in . This is so the photo fits in with city theme instead having a plain grassy background.

MY BRAND LOGO

My clothing brand name is 'le pouvoir' which is french for power . The colour red is used to represent power . The cheetah's are used because they represent fearlessnes s, swiftness and ability to have strong focus on their goals

FASHION CAMPAIGN-2

This is an original photo it was taken in town but I photoshopped the buildings in because the original buildings didn't look as good as it didnt really fit in with my city theme  , the photo was taken next to a telephone box because it's a classic old version telephone box just like our LE POUVOIR it's classic. Due to the rainy day you can see that the ground is wet and the phonebox so the original photo came out a little dull which is why added brightness to it and added a lens flare above me so it looks like a the suns come out above me. By looking away from the camera and walking , this makes me seem like im busy and my minds elsewhere.  

The reason why I'm doing black and white photos is because it allows you to concentrate on the image itself and what I'm wearing, rather than the color. You can pinpoint certain details in the photo , which may not have been as obvious if there was colour ; black and white allows you to cut back on some of the distractions like the buildings in the background .

 

MY NEW LOGO

WITH MY INITIALS .

FASHION CAMPAIGN

Colour of the clothing is all black,this represents something is hidden, that the female is secretive and this creates an air of mystery. The female keeps things bottled up inside, hidden from the world hence the reason why she's alone in a desserted area and my face is cropped out but not completely . But it also represents elegance and sophistication.

 

The brand is called 'LE POUVOIR' which means power in French I chose this for my fashion campaign because the French language sounds more fancy . The word power was chosen because it represents the clothing . When you wear the clothes you'll feel power , confidence , stand out with minimal effort and feel independent. The cheetah's in the letter o's also represent power.The writing is red because it represents  passion, action, ambition and determination and it stands out against the black and white background.

 

The background of buildings and a race car was chosen because it gives the impression that the female achieved her success by herself .

 

The photo is black and white because colour is distracting and takes the focus away from the subject so by turning it black and white the subject speaks for itself.

 

LIke photography , a camera is like an eye that captures photos and I like taking photos  thats why i have my eye as a logo

with my name . And the picture has a sketchy effect because i like to draw ........

Evian Baby and Me Advert

http://www.youtube.com/watch?v=pfxB5ut-KTs

the babies represent youth and purity which is why babies are used to represent how pure the evian water is and how youthful it will make you feel.
Different ethnicities of people are in the video to represent equality and to have the evian water reach a more global audience , because everyone needs water .