Colour of the clothing is all black,this represents something is hidden, that the female is secretive and this creates an air of mystery. The female keeps things bottled up inside, hidden from the world hence the reason why she's alone in a desserted area and my face is cropped out but not completely . But it also represents elegance and sophistication.
The brand is called 'LE POUVOIR' which means power in French I chose this for my fashion campaign because the French language sounds more fancy . The word power was chosen because it represents the clothing . When you wear the clothes you'll feel power , confidence , stand out with minimal effort and feel independent. The cheetah's in the letter o's also represent power.The writing is red because it represents passion, action, ambition and determination and it stands out against the black and white background.
The background of buildings and a race car was chosen because it gives the impression that the female achieved her success by herself .
The photo is black and white because colour is distracting and takes the focus away from the subject so by turning it black and white the subject speaks for itself.
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