Mode of address

When a film or T.V program is made, then the creators have to think about what the audience wants and how they will react to certain things. The sounds, images, colours and words used in the film or T.V programcan influence the way that people react to the content.Language is a big part of this as different dialects would be dubbed so the content can reach a larger audience than just one language. Not only this, but different modes of address, like certain types of slang can affect who does or doesn’t watch it, as in different places, different types of words would be used and applied, that are different in another place. This would then draw in many different types of people as they can relate to the people in the film with the same mode of address. Colour can affect the way that the audience reacts to what they are watching. Some films add a tint to create a certain type of mood, like The Ring, which is tinted blue to give a cold, creepy feel. Likewise, brightly coloured films, like animations, would attract children as the tone of the film would be friendly and happy. On the other hand, dark and de-saturated films would appeal to an older audience, as the film would include serious and sinister themes.





Gender


Gender is a factor that is taken into account when a media product is made. The world is made up of males and females by born gender, and while this doesn’t necessarily mean that the likes and dislikes are defined by gender, it certainly plays a huge part. “Barbie” is specifically designed for girls in mind, and “Action man” specifically for boys. While this doesn’t limit the other sex children from playing with the toys, the producers of such figures held gender specifically in mind when designing the products. Moving aside from a child perspective, TV Shows that hold to a certain genre will also hold in mind the majority gender that will watch their show. Many women are into romances or comedies, and such programs can hold this in mind and allow references that maybe women will understand more, and males stereo typically like action/adventure TV shows. These are stereotypes, and aren’t necessarily gender bound.