FASHION CAMPAIGN -No. 3

All my fashion campaign photo's has got buildings in the background to represent the city. This photo is an original photo.Me and the grass is from the original photo But from where the grass ends and where the city line starts this where I photoshopped buildings in . This is so the photo fits in with city theme instead having a plain grassy background.

MY BRAND LOGO

My clothing brand name is 'le pouvoir' which is french for power . The colour red is used to represent power . The cheetah's are used because they represent fearlessnes s, swiftness and ability to have strong focus on their goals

FASHION CAMPAIGN-2

This is an original photo it was taken in town but I photoshopped the buildings in because the original buildings didn't look as good as it didnt really fit in with my city theme  , the photo was taken next to a telephone box because it's a classic old version telephone box just like our LE POUVOIR it's classic. Due to the rainy day you can see that the ground is wet and the phonebox so the original photo came out a little dull which is why added brightness to it and added a lens flare above me so it looks like a the suns come out above me. By looking away from the camera and walking , this makes me seem like im busy and my minds elsewhere.  

The reason why I'm doing black and white photos is because it allows you to concentrate on the image itself and what I'm wearing, rather than the color. You can pinpoint certain details in the photo , which may not have been as obvious if there was colour ; black and white allows you to cut back on some of the distractions like the buildings in the background .

 

MY NEW LOGO

WITH MY INITIALS .

FASHION CAMPAIGN

Colour of the clothing is all black,this represents something is hidden, that the female is secretive and this creates an air of mystery. The female keeps things bottled up inside, hidden from the world hence the reason why she's alone in a desserted area and my face is cropped out but not completely . But it also represents elegance and sophistication.

 

The brand is called 'LE POUVOIR' which means power in French I chose this for my fashion campaign because the French language sounds more fancy . The word power was chosen because it represents the clothing . When you wear the clothes you'll feel power , confidence , stand out with minimal effort and feel independent. The cheetah's in the letter o's also represent power.The writing is red because it represents  passion, action, ambition and determination and it stands out against the black and white background.

 

The background of buildings and a race car was chosen because it gives the impression that the female achieved her success by herself .

 

The photo is black and white because colour is distracting and takes the focus away from the subject so by turning it black and white the subject speaks for itself.